Chevy Shoots ‘Fans’ with Sign, Inserts in World Series for Sponsorship Message

Oct 26, 2007Chevy has teamed up with Fox on a creative new way to include a visual that goes along with the “brought to you by…” messages that the announcers read during the World Series.
Typically, a sponsor’s logo is overlaid on the screen as the announcer reads his short spiel. Chevy, instead of including such [...]